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The Design Company ... stringing pURLs

Having fun,
doing good work,
stringing pURLs.

The pURL (or personal URL) is a gem in the marketing world.

Our client felt that a typical direct mail campaign lacked the luster needed to promote their program, so we developed an email blast which included a linked invitation for each recipient to visit a personalized mini-website. While all the sites within the campaign would appear similar next to each other, each unique pURL featured a message relevant to the individual visitor … thus increasing the potential of success for the campaign. And a success it was … with a 50 percent click though rate!

Remember, accessorizing your basic promotion with pURLs can get you noticed.

Contact us. You’ll find us to be cultured as well as natural.

Pat Hayes Kaufman