Back in the 60s, at least half of all kids got good vibrations from walking or biking to school. Today less than 15 percent get that same sense of satisfaction … but, hopefully, thanks to Minnesota Safe Routes to School, the times they are a-changing!
The Design Company was asked to set the upbeat tone, starting with a new brand. Then, working at a fevered pitch, we developed a marketing plan, implemented a tool kit for schools, and designed a responsive, ADA-compliant web interface that all blended harmoniously. While our efforts alone won’t bring back the walk’n’roll enthusiasm of yesterday, this coordinated communications system will go far to earn the MnSRTS collaborative the r-e-s-p-e-c-t it deserves and to get the next generation walkin’ and rollin’ to school once again!
Pat Hayes Kaufman