The Design Company ... knowing yourself

Having fun, doing good work, knowing yourself.

Use this simple survey to help frame your project. A good designer will ask you these questions and more, depending on the scope of the project.

What is your business?

Identify your decision-making structure and who the decision-makers are.

What is your mission in one sentence? In two words? In one word?

Who do you serve / who is your audience?

What is your organization striving to become?

What core values guide your company’s behavior?

How is your company unique? What separates it from the rest of the pack?

What solution does your company offer? What does it promise and deliver?

What compels people to use your company’s product/service? What are their hot buttons?

What do you like about your organization’s current identity and what do you not like about it?

Here are some further questions to consider. Please continue if you have the time.

How/why did the organization start?

Is there a story that is unique to your organization?

If you organization were a person, who would it be? Why?

If your organization were an object. what would it be? Why?

If your organization were an animal, which one would it be? Why?

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