When looking through a designer’s portfolio, do you ever wonder, “What were they thinking?” (Or perhaps, “What? Were they thinking?”)
Naturally, designs don’t just happen, they evolve as in the Latin root “evolvere”, to unroll, open, unfold. The design process for the Evolve Information Solutions logo was just that.
Of course, we developed a comprehensive design brief with the customer but, as a necessary part of the selection process, it was also part of our job to cast a wider net of concepts that ranged from conservative to whimsical. And given the conditions, the weak disappeared, the strong survived… and evolved.
Contact us. We’ll make the selection process feel, well, natural!