Having fun,
doing good work,
seeing the forest for the trees.

When there are people in an organization who are trusted with the trees, the leaders can focus on the forest with confidence. This trust earned/trust given process allows a seamless exchange of ideas in developing a new brand and tagline. Each branch of the organization works in synergy with the designer to put freshness and life into the look while always keeping the broad vista in sight.

Working with a committee focused on the brand, this trust paid off for our client: three initial concepts and two revisions later, the new logo — and the tagline we developed — was unanimously approved by the board.

Remember, trust the process. A good designer will help weed through the details so the design as a whole can flourish.

Contact us. We’ll help clarify your view of the forest … and the trees.

Pat Hayes Kaufman