- Public Radio International (PRI) and the BBC pURLs campaign website interface
- Public Radio International (PRI) and the BBC pURLs campaign email interface
Having fun,
doing good work,
stringing pURLs.
The pURL (or personal URL) is a gem in the marketing world.
Our client felt that a typical direct mail campaign lacked the luster needed to promote their program, so we developed an email blast which included a linked invitation for each recipient to visit a personalized mini-website. While all the sites within the campaign would appear similar next to each other, each unique pURL featured a message relevant to the individual visitor … thus increasing the potential of success for the campaign. And a success it was … with a 50 percent click though rate!
Remember, accessorizing your basic promotion with pURLs can get you noticed.
Contact us. You’ll find us to be cultured as well as natural.
Pat Hayes Kaufman